In the early days of search engine optimization, using exact matches multiple times on a single page was almost guaranteed to make your post work well. According to several SEO experts and link building agencies, the best distribution for anchor text optimization in search engine optimization depends on the page you link to. An important indicator of healthy anchor text is the distribution of the different categories of anchor text that a website has. For example, if 90% of a site’s links contain exact match text, it serves as a red flag to search engines that the site is trying to play the system.

What is an example of anchor text

It looks like there’s a similar correlation again when it comes to the average, and the median is still flattening out at zero. In other words, if the actual anchor text is random and has nothing to do with the linked page, Google can look at the surrounding link text to understand what the page is about. Also, I think it’s fair to say that many anchored links, especially exact matches, are the result of “link manipulation.” You can see that this isn’t very representative of the entire sample. A value distorts the average quite dramatically.

You can see that it tilts slightly to the right in this case, indicating a weak positive correlation.

What is anchor text in digital marketing?

The words included in the anchor text help determine the ranking that the page gets from search engines such as Google or Yahoo and Bing. Now search engines also look at the surrounding text to learn more about the link, and would consider it over-optimized if you use the same anchor words throughout the content. Don’t track keywords, always diversify your types of anchor tags, and only link to highly relevant, reputable sites. Anchor text is the primary way to link to other pages on your site or to additional sites on the Internet.