While traditional search engine optimization focuses on improving your site’s visibility on a national or global level, local search engine optimization allows you to capture local search areas to connect with searchers near you. Local search engine optimization is a subsection of it that focuses on the geographic components of search. Local search engine optimization is the practice of optimizing your website for local search results to not only increase visibility and traffic to your website, but also foot traffic for your brick-and-mortar store. The main difference between organic and local search is that local search engine optimization has a geographical component.

Local search engine optimization focuses on higher ranking in Google Maps, Bing Places, Apple Maps, Yelp searches, etc.. These results specifically list local companies. Search results include links to websites, but also contact information, store images, business category, and more. Companies that opt for organic SEO usually aim for specific keywords and trustworthy content.

On the other hand, companies working on a local search marketing campaign aim to rank by a specific location associated with the business. The choice between organic SEO or local SEO depends on the type and nature of your business, as each has its merits. If your customers aren’t tied to a specific location, you’ll want to opt for Organic SEO. If, on the other hand, you have a company that sells its products or only offers its services in a specific geographical area, then Local SEO is for you. Local search engine optimization optimizes your online presence to drive maximum traffic from a specific area to your website. Local SEO is the practice of search engine optimization for local search results.

These strategies can either be multi-local (scaling your targeting to multiple locations within a country) or without local targeting, which means a general SEO approach. Whether you need local search optimization services or affordable national SEO services, we’ve got you covered. We take the burden off your shoulders and offer you holistic SEO service management, on a local and national level. Measurement plans and protocols are important to assess both national and local SEO efforts.

A national SEO company Extrabrains can help you gain a competitive advantage in multiple locations in your country by setting up a successful national campaign. Some examples that could be used in local SEO campaigns include “Florists in Pasadena,” “California divorce lawyers,” “dog walkers in LA,” etc.. And regardless of whether it’s local or national SEO, remember to have a measurement plan so you can assess performance over time. Using local SEO optimization techniques, you can promote your products and services to your customers when they really need them and are literally looking for you.

Local search engine optimization is the process companies use to try to optimize the online visibility of each of their locations, especially to users searching online for products or services near them. If you’re looking for more local SEO information, you should check out this 3.5 minute YouTube video I made for tracking leads from the Google Business listing. Consistent NAP citations and a reputation management plan are important components of a holistic local SEO approach. On the other hand, local search engine optimization is essentially associated with a brick-and-mortar business and necessarily has a geographical component.

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