These are the techniques used by scammers to trick search engines into rating useless pages higher. They are known as black hat SEO or cloaking in SEO. When the crawler then scans the page, it sees optimized content full of keywords to rank high in the SERPs. After modifying this file, administrators can set up the mod_rewrite module to recognize IP addresses that belong to a search engine bot. Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from what is presented to the user’s browser.
What does cloaking mean in search engine optimization?
Cloaking is something that a server is only programmed to do when it sees that a search engine robot is visiting the website. Cloaking is just an application that exists to hide optimized content from people (to make it more user-friendly) and not from search engines. In other words, cloaking in SEO shows different content to Google’s crawlers and human visitors. If this information is intentionally withheld or alternative information is delivered to the search engine, the algorithm will not be able to do its job.
What is cloaking in black hat SEO
These two reasons are enough to effectively manipulate search engine rankings, which is why this SEO technique is considered a serious black hat. Cloaking is often used to get rankings on the search engines by providing search engines with false websites. Searchers are then directed to sites that contain information they haven’t searched for, such as adult sites. Sites that practice black hat SEO will do so to rank content for a variety of terms that are irrelevant to their content.
What is cloaking used for?