URL anchors (also known as naked URLs or naked links) are exactly what the name implies. Often the other word included in a compound anchor is a monetary term, making this type of anchor potentially dangerous as well. For example, if a user adds a bare URL that links to your page, it won’t get any SEO value. Minimize the use of exact matching anchors to 1% or even less.

Diversify them and always include a link to a naturally related part of the sentence in your copy.

What’s the most common type of anchor text?

The keywords in anchor text are one of the many signals that search engines use to determine the topic of a web page. Even if there were no flaws in our study and we found that using exact matching anchors is, say, 13% of the time the secret to ranking your target keyword (it’s not, just to be clear), then logically, your focus should still not be to focus on building focus on keyword rich links. It’s always best to keep your anchors relevant, avoid over-optimization, and most importantly, provide Google users with a positive experience. While you certainly shouldn’t, you CAN still use guest blogging from highly relevant and authoritative websites to improve your anchors and overall SEO.

What is an anchor in a text

While anchor text is one of many Google ranking factors, it also shows your readers where to find more information and what’s on the other side of your links. For example, academic search engines can use citation context to classify scientific articles, and anchor text from documents linked in mind maps can also be used. SEO best practices dictate that anchor text is relevant to the page you link to, not generic text. CC
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Anchor text consists of the visible characters and words that display hyperlinks when they point to another document or location on the web.

How do I choose a good anchor text

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Again, you shouldn’t overstate your rich anchor text, as this isn’t the way people usually or naturally link, and it could cause Google to see your content as over-optimized. Google’s Miller explains how to choose the best anchor text for links When you link to a page, Anchor Text SEO gives the linked page credibility. It’s hard to pick examples of random anchors because they can be anything, and they’re subjective, depending on the target keywords of each page. As a result, effective anchor text optimization today is about avoiding spam anchor text profiles rather than creating them.