Guest posts are important because they can really have a huge positive impact on your website’s SEO results. Don’t send the same template email to every site you promote. Instead of focusing on websites that are used solely to manipulate your SEO rankings, focus on guest posts on sites that present your brand to potential customers. Your content strategy can’t rely on a unified approach.
If your sole purpose is to improve your SEO ranking through guest posts, consider a different strategy.
Are guest posts good for SEO
I remember reading a guest post about guest post automation that used the author’s website as an example. I’ve been guest posts for the marketing industry for ten years, and obviously a lot has changed in the last ten years. The reason guest posts are problematic for SEOs is that guest posts generally haven’t worked for ranking purposes for years. When you add guest posts to other sites, you can drive referral traffic to your own site, giving you the advantage of having a built-in audience.
John Mueller from Google said that the reason guest posts for links are problematic for Google is that they lead to unnatural links.
What is a guest post?
As long as the blogger is sophisticated and willing to spend time sorting and editing posts from external sources, guest blogging can be a great source of valuable content for a blogger’s audience. Blogging guests on reputable websites is a great way to capitalize on the success of blogs that are already popular in your industry. One of the most common questions about guest blogging is whether you should use your best content for your own blog or for your guest posts. Links are a primary ranking factor on Google, and in the SEO guest blog, blogging provides a strong opportunity to secure a link from another site in addition to the other marketing considerations.