Create your local SEO strategyTake stock of your services and products. Optimize your Google My Business Listing. Send important company information to directory listings. Google suggests that 80% of users conduct online searches for local businesses, while 50% of users who do a local search for a business on mobile devices visit the store within a day.
Yet companies continue to miss out on the opportunities offered by local search engine optimization.. If that’s you, here’s how to get started with local search engine optimization. Do you really need local search engine optimization for your business? Find out who benefits and why local search is an essential part of your marketing strategy. With smartphones now part of our daily lives, it’s only natural that many people use their phones to search for local information and companies..
Uberall commissioned a study that found 82% of respondents had used their mobile devices for a “near me” search.. This shows how often people use their phones for local search. Advanced local SEO tips and strategies Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness through local search. The most common tasks associated with local search engine optimization include finding local keywords, optimizing a company’s Google My Business profile, and creating “NAP”.
At a high level, local SEO works like “normal Google search”. What makes Local SEO unique is that Google uses different ranking factors to rank local search results.. Now that’s out of the way, let’s see how you can track your local SEO rankings. One of the first steps in a local SEO campaign is to evaluate where you are right now..
The problem is that with local search engine optimization where you search from is HUGE. In fact, map pack results can be completely different from mile to mile. In this chapter, I’m going to show you how to find keywords for local SEO. Fortunately, local SEO keyword research is basically a “one-time” process.
Outside of “near me,” these keywords don’t fit well with local search engine optimization.. Now is the time to look into how local SEO actually works in Google. NAP citations (name, address, and phone number) are another important local SEO ranking signal. That’s why creating content, optimizing your pages, and creating backlinks for local SEO rankings is still SUPER.
Specifically for competitive industries (law, dentistry, etc.). When it comes to local search engine optimization, schema markup is more of a “nice to have”. As someone who’s read all the articles on page 1 for the term “local SEO,” I see this getting into the top 3 pretty quickly. I actually think that your guide is solid..
Lots of actionable things and it’s clear that you have a lot of experience with local search engine optimization. I’m about to set up a website that requires a lot of local SEO. That will definitely come in handy. I started working for an agency that specializes in dental marketing..
You’ve dominated the niche and have been doing local SEO %26 marketing for over 25 years. Since I started running my consulting firm Ratynski Digital (we specialize in local SEO), I’ve picked up a few tricks and tips along the way. hey Eldar thanks for your feedback. Yes, it’s hard to cover everything about local SEO (including tactics) in a single post.
It’s like trying to cover “normal SEO” in a post.. They can cover a lot, but little things will always be missing.. This lacks research and knowledge about local search engine optimization. I wrote a post about local SEO about a year ago.
Maybe I’ll rework it a bit. Local SEO changes quite often, so it’s not a bad idea to tweak things. One of the cool things about local SEO is that there are lots of small tactics that can make a big difference.. So it was fun to write this down.
By far the most comprehensive article I’ve ever read about local search engine optimization. Thank you Brian Dean for sharing your knowledge of local SEO. We often use local press releases and find that they help. Some local news sites allow you to include your NAP so that you get an unstructured quote.
As you build your blog audience, you also want to collect inbound links. Inbound links are incredibly powerful ways to improve your local SEO. Every inbound link shows Google that you’re a legitimate company, and inbound links can also increase your domain authority. With a local focus, many of your standard organic SEO methods may change slightly compared to the more traditional methods used for ranking.. Miriam Ellis helps you figure out what key points of your local SEO plan you’ve taken care of and which ones still need some love.
For example, local content can help search engines contextualize your site’s niche with their local service. Competing against huge brands in the local SEO space can be daunting, but Dana is here to turn your epic battle into an epic victory. Google+ may have mostly fizzled out, but Google My Business remains a cornerstone for implementing local SEO. The paradox of local search has always been that it is one of the most time-consuming areas of SEO, yet the companies that benefit the most have the smallest budgets and limited internal resources.
Local search engine optimization is about increasing search visibility for companies that support their communities. The only thing to keep in mind here is that local search has to be something that potential local customers will be looking for.. All types of companies that interact with and serve customers in a specific region can benefit from local search engine optimization. Local keyword research is understanding how people search for the local services you offer..
Once you’ve optimized your site for local SEO, you should be in a better position to improve your rankings and increase local organic traffic. According to Moz’s local SEO report, Google My Business signals, including proximity and keywords, are top ranking factors. You can then include an interactive map widget to further improve the local SEO appeal of your website..