Standard verification methods · Go to your company profile. Find out how to find your profile. Address Policies · About posts for your business. Google Business Profile Verification gives you complete control over your business information in Google Search and Google Maps.

It allows you to update information and upload photos. This review is the first step in presenting an industry listing that attracts new customers and provides them with all the relevant information. Google Business Profile offers special features for hotels, restaurants, pubs and more to make their products stand out better. It’s a free business listing service that gets your business discovered by current and potential customers on Google.

First, find your business profile on Google Maps or Google Search and request to claim it. However, to properly optimize your company profile, you need access to it. To access it, you need to check with Google that you are the legal owner. For companies with multiple locations (such as a chain store or restaurants), there is also a bulk screening option. Google is changing the way consumers find and interact with local businesses. So if you want to continue to reach your target audience and attract customers with your free business profile, be sure to follow the steps above.

If you skip verification, it hardly makes sense to claim your Google Business profile at all, as you won’t be able to access most features without first completing the verification process. The GMB review ensures that only the business owners and employees are public representatives of the company. Google Business Profile lets you control what your customers see on search engine results pages (SERPs), from your business address to images and contact information. Google uses these categories to decide when to display your business in local searches. Adding “restaurant” or “grocery” as a category isn’t enough.

Start creating, applying, and verifying through Google My Business today so you can make the most of this incredible and free tool at your disposal. Without a Google My Business account, you have no control over the information displayed on your business profile, and according to a BrightLocal study, 68% of consumers would stop using a local business after finding incorrect information online. If you haven’t created the business profile, Google will send you a verification code that you enter into your Google Business dashboard.