Anchor links are one of the main building blocks of SEO writing. Search engine optimization simply wouldn’t work without the correct use of anchor links. The anchor text is also known as a link label or link title. The words included in the anchor text help determine the ranking that the page gets from search engines such as Google or Yahoo and Bing.

Links without anchor text are common on the web and are referred to as bare URLs or URL anchor texts. Different browsers display anchor text differently, and using anchor text correctly can help the linked page rank on search engines for those keywords. As the name suggests, the exact match anchor text is a specific keyword for which the target website is aiming to rank. Instead of adding the source of your image within the opening anchor tag, add the tag between the opening and closing anchor tags.

A link is considered a competing link if its anchor text contains the focus keyboard for which you want your page to rank. It’s important for SEO as it gives search engines a big clue about the content of the linked page. While anchor text is one of many Google ranking factors, it also shows your readers where to find more information and what’s on the other side of your links. Excessive use of anchor text on your site may result in penalties on Google, as it is considered a spammy, unfriendly practice.

These tips create an anchor text strategy strong enough to improve your SEO and survive future changes. If you have public figures associated with your brand, such as a CEO, journalist, influencer, or celebrity author, Google may also identify links with their name as brand anchors. As long as you see a variety of anchor texts that help your search engine optimization, choose the right approach. It should come as no surprise to you that there are many ways to create anchor texts that are both useful and useless.

Yoast SEO for WordPress has a built-in internal linking tool that makes it much easier to find related content to link to on your website. The question was about anchored links and whether web crawlers would only index parts of a web page if they were directed to it via an anchored link. With enough time and the right approach to your own backlinking, you can build this kind of backlink anchor base for your own brand and achieve excellent results. After the update, the first brand reduced its “target” or “exact match” keywords and redistributed its anchor text strategy.

Anchor text is the visible characters and words that hyperlinks display when linked to another document or location on the Web. Get access to these courses with Yoast SEO Premium, which also gives you access to additional features in the Yoast SEO plugin.